Liquid Touch Brightening Concealer 470C dupes and alternatives Rare Beauty
4.2 (2,558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
70
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with golden undertones
Matches: Same medium coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
65
Finish & visual result
68
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
69
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
82
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than cool undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
71
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
70
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD4 - Medium-deep to deep with cool undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
60
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D0 - Medium-deep to deep with warm undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 470C (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Amande, against Rare Beauty Liquid Touch Brightening Concealer in 470C. Every attribute compared, with its share of the score.
ComparedYour shade470CClosest shade matchAmandeHow they compareScore
Shade match55% of overall84
Colour60%89#ab7152#ae6d47Very close colourColour difference 2.5 (0 is identical)
Depth15%98TanDeep tanCloseDepth difference: 1.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 73/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Radiant Creamy Concealer in Hazelnut, against Rare Beauty Liquid Touch Brightening Concealer in 470C. Every attribute compared, with its share of the score.
ComparedYour shade470CClosest overall alternativeHazelnutHow they compareScore
Shade match55% of overall82
Colour60%74#ab7152#b17d64Close colourColour difference 4.5 (0 is identical)
Depth15%86TanTanSameDepth difference: 5.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 78/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.