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Conceal & Define Soft Matte Full Coverage Foundation F10.9W dupes and alternatives Revolution Beauty

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free2Oil-free0With SPF2Mineral1

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Only showing matches with buildable coverage, without talc.

Closest shade match: Clinique Daily Calm Makeup Balm Foundation Medium Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Clinique
Medium Deep
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
86out of 100
Colour
90
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $41 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Pixi
Mocha
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
67
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    56 Medium Dark
    Shade match 82
    $56Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Same olive undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium dark with warm olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    58 Medium Dark
    Shade match 78
    $56Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium dark with warm gold undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F10.9W (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Caramel

    Revlon ColorStay Skin Awaken Concealer, shade Caramel

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Slight colour difference
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Daily Calm Makeup Balm Foundation in Medium Deep, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest shade matchMedium DeepScore
Shade match55% of overall86
Colour90#a96d31#a96830Very close colourColour difference 2.4 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Daily Calm Makeup Balm Foundation in Medium Deep.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Mocha, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest overall alternativeMochaScore
Shade match55% of overall84
Colour86#a96d31#a66e3fVery close colourColour difference 2.9 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Mocha.

Same or better

  • Very close colour
  • Buildable rather than full coverage

Different

  • Slightly warmer undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

Clinique Daily Calm Makeup Balm Foundation Medium Deep

Best price
$49Ulta BeautyUlta Beauty
Costs $41 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Mocha

Match price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.