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Conceal & Define Soft Matte Full Coverage Foundation F10.9W dupes and alternatives Revolution Beauty

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF2Mineral0

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Only showing matches made for oily skin, with full coverage, without talc.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 39W CARAMEL

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
TIRTIR
39W CARAMEL
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
89
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $17 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    511 Maple
    Shade match 79
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Same full coverageClaims 32-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 79
    $9.92WalmartWalmartCosts $1.92 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same full coverageClaims a lightweight feelAdds SPF 30

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  4. #5 · L.A. Girl

    Pro Coverage Liquid Foundation

    Warm Beige
    Shade match 75
    $10Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same full coverageClaims long-wearing

    Differences: Slightly lighterSlightly warmer undertoneRadiant rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than matte finish · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F10.9W (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Caramel

    Revlon ColorStay Skin Awaken Concealer, shade Caramel

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Slight colour difference
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest match39W CARAMELScore
Shade match55% of overall84
Colour89#a96d31#a76d3cVery close colourColour difference 2.5 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 39W CARAMEL

Match price
$25Ulta BeautyUlta Beauty
Costs $17 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.