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Conceal & Define Soft Matte Full Coverage Foundation F13.7NW dupes and alternatives Revolution Beauty

Deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Deep Honey

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Deep Honey
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
Shade match
85out of 100
Colour
91
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 450

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
450
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Costs $32 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $14.95Ulta BeautyUlta BeautyCosts $6.95 more

    Matches: Same matte finishSame full coverageAdds SPF 15

    Differences: Slightly lighterNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Same matte finishSame full coverageClaims 30-hour wear

    Differences: Slightly deeperSlightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 80
    $49Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: Slightly warmer undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $14.50Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter

    Medium confidence· Digital match

    View match
  5. #7 · L.A. Girl

    Pro.Matte Foundation

    Cappucino
    Shade match 79
    $9.49CVSCVSCosts $1.49 more

    Matches: Same matte finishSame full coverageClaims long-wearing

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW47
    Shade match 79
    $39SephoraSephoraCosts $31 more

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with soft warm red undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 83
    $9.92WalmartWalmartCosts $1.92 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $53SephoraSephoraCosts $45 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    45W CHESTNUT
    Shade match 78
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $53SephoraSephoraCosts $45 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination/dry skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 79
    $53SephoraSephoraCosts $45 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination/dry skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 74
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F13.7NW (Deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

  2. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Close colour
    • Deep

    $14.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Close colour
    • Deep

    $12

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 4

    • Close colour
    • Deep · Neutral undertone

    $22

  5. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Close colour
    • Deep · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F13.7NW. Every attribute compared, with its share of the score.

ComparedYour shadeF13.7NWClosest shade matchDeep HoneyScore
Shade match55% of overall85
Colour91#794d28#804d22Very close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Slightly warmer undertone
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 450, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F13.7NW. Every attribute compared, with its share of the score.

ComparedYour shadeF13.7NWClosest overall alternative450Score
Shade match55% of overall81
Colour84#794d28#835231Close colourColour difference 3.2 (0 is identical)
Depth92DeepDeepSameDepth difference: 3.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 450.

Same or better

  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Neutral rather than olive undertone
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Deep Honey

Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 450

Best price
$40SephoraSephora
Costs $32 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.