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Conceal & Define Soft Matte Full Coverage Foundation F14.9NC dupes and alternatives Revolution Beauty

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with a natural finish.

Closest shade match: PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

The equivalent shade: scored on colour, depth and undertone only.

The match
PÜR
Dark Almond DG6
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
88
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation D10O

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Smashbox
D10O
Depth and undertone: Deep · Olive
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Same warm undertoneSame full coverageClaims 16-hour wear

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: level-two dark with a warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $41 more

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectClaims colour stability

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $18.49Ulta BeautyUlta Beauty(product price)Costs $10.49 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep with warm golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10 Warm Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Same warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Same warm undertoneClaims 24-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $47SephoraSephoraCosts $39 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with neutral-warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  3. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest shade matchDark Almond DG6Score
Shade match55% of overall93
Colour88#784c24#7f4b24Very close colourColour difference 2.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in D10O, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest overall alternativeD10OScore
Shade match55% of overall90
Colour97#784c24#764b21Looks identicalColour difference 0.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in D10O.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Olive rather than warm undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

Best price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation D10O

Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.