Conceal & Define Soft Matte Full Coverage Foundation F17.7NC dupes and alternatives Revolution Beauty
Rich deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 8 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5
The equivalent shade: scored on colour, depth and undertone only.
F17.7NCChange shade

- Shade match
- 93out of 100
- Colour
- 95
- Depth
- 97
- Undertone
- 85
Your shade $8 at Ulta Beauty
Where to buy Deep 5
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 39N
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
F17.7NCChange shade

- Overall match
- 72out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
Your shade $8 at Ulta Beauty
Where to buy 39N
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F17.7NC (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

61N espresso neutral
Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral
- Looks identical
- Rich deep · Cool undertone
$32
30NC
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC
- Close colour
- Rich deep · Neutral · neutral pink undertone
$30

6N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1
- Very close colour
- Rich deep · Neutral undertone
$34
Espresso
CoverGirl TruBlend Undercover Concealer, shade Espresso
- Close colour
- Rich deep · Neutral undertone
$11.99
17 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep
- Close colour
- Rich deep · Neutral undertone
$36
17.75 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep
- Close colour
- Rich deep · Neutral undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F17.7NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5.
Same or better
- Near-identical swatch colour
- Similar undertone (cool vs neutral)
- Claims a skin-like finish
- Claims 12-hour wear
- Claims not settling into lines
- Claims a lightweight feel
Different
- Natural finish instead of matte
- Medium rather than full coverage
- Not marketed for combination/dry/normal/oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Sephora Collection Best Skin Ever Liquid Foundation in 39N, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F17.7NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Sephora Collection Best Skin Ever Liquid Foundation in 39N.
Same or better
- Same neutral undertone
- Medium rather than full coverage
- Claims long-wearing
- Claims transfer resistance
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- Not marketed for oily/sensitive skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5
Your shade $8 at Ulta Beauty
Closest overall alternative
Sephora Collection Best Skin Ever Liquid Foundation 39N
Your shade $8 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.