Conceal & Define Soft Matte Full Coverage Foundation F5NW dupes and alternatives Revolution Beauty
Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick1
- Powder0
- Gel0
Skin type
- Dry0
- Normal1
- Combination1
- Oily0
- Sensitive1
Preferences
SortSort byOverall match
1 of 32 matches
Only showing matches with medium coverage, without silicones.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 11W Willow
The equivalent shade and the most similar foundation overall.
F5NWChange shade

- Overall match
- 77out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 95out of 100
- Colour
- 93
- Depth
- 95
- Undertone
- 100
Your shade $8 at Ulta Beauty
Where to buy 11W Willow
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F5NW (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Drift 3.8
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8
- Looks identical
- Light medium · Warm · peach undertone
$39
Warm Nude
CoverGirl TruBlend Undercover Concealer, shade Warm Nude
- Very close colour
- Light medium · Warm undertone
$12.99
2W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1
- Very close colour
- Light · Warm undertone
$34

Golden Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige
- Very close colour
- Light · Warm · golden undertone
$36
Beige
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige
- Very close colour
- Light medium
$12
370 Biscuit
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit
- Very close colour
- Light medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F5NW. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow.
Same or better
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Claims a blurring effect
- Claims 12-hour wear
- Claims a lightweight feel
Different
- Natural finish instead of matte
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 11W Willow
Your shade $8 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.