Beautler.Your beauty butler

Conceal & Define Soft Matte Full Coverage Foundation F7.2NW dupes and alternatives Revolution Beauty

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without talc.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 330W

The equivalent shade and the most similar foundation overall.

The match
Gucci
330W
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $63.40 more

Your shade $5.60 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $49Ulta BeautyUlta Beauty(product price)Costs $43.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4WO
    Shade match 91
    $49SephoraSephoraCosts $43.40 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 78 Nutty
    Shade match 86
    $41Ulta BeautyUlta Beauty(product price)Costs $35.40 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F7.2NW (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Looks identical
    • Medium · Warm · golden undertone

    $39

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F7.2NW. Every attribute compared, with its share of the score.

ComparedYour shadeF7.2NWClosest match330WScore
Shade match55% of overall94
Colour97#cd986e#ca966aLooks identicalColour difference 1.0 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 330W

Best price
$69SephoraSephora
Costs $63.40 more

Your shade $5.60 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.