Conceal & Define Soft Matte Full Coverage Foundation F7.2NW dupes and alternatives Revolution Beauty
Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid2
- Stick0
- Powder0
- Cushion0
- Serum0
- Balm0
Skin type
- Dry1
- Normal2
- Combination2
- Oily2
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.1
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, vegan, without talc.
- 23 matches have no vegan claim listed and are not shown.
Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral
The equivalent shade: scored on colour, depth and undertone only.
F7.2NWChange shade
- Shade match
- 91out of 100
- Colour
- 93
- Depth
- 97
- Undertone
- 85
Your shade $5.60 at Ulta Beauty · product price; shade not separately priced
Where to buy 31 Medium Neutral
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 19
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
F7.2NWChange shade

- Overall match
- 78out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
Your shade $5.60 at Ulta Beauty
Where to buy 19
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F7.2NW (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Caramel
4W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W
- Looks identical
- Medium · Warm · golden undertone
$38

Tone 7.3 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N
- Very close colour
- Medium light · Neutral · neutral golden undertone
$32
Beech 6
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6
- Looks identical
- Medium · Warm · golden undertone
$39

33.5 Tan Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural
- Looks identical
- Medium · Neutral undertone
$30

2N35
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35
- Very close colour
- Medium · Neutral · neutral golden undertone
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F7.2NW. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral.
Same or better
- Very close colour
- Same neutral undertone
- Medium rather than full coverage
- Claims long-wearing
- Claims not settling into lines
- Claims a lightweight feel
Different
- Natural finish instead of matte
- Not marketed for sensitive skin
Ingredients (information only, not scored)
15 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Urban Decay Face Bond Self Setting Waterproof Foundation in 19, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F7.2NW. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Urban Decay Face Bond Self Setting Waterproof Foundation in 19.
Same or better
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Claims a blurring effect
- Claims long-wearing
- Claims transfer resistance
- Claims a lightweight feel
Different
- Olive rather than neutral undertone
- Not marketed for dry/sensitive skin
- Contains alcohol denat.
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral
Your shade $5.60 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Urban Decay Face Bond Self Setting Waterproof Foundation 19
Your shade $5.60 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.