Beautler.Your beauty butler

Conceal & Define Soft Matte Full Coverage Foundation F9.7W dupes and alternatives Revolution Beauty

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free1With SPF3Mineral1

Avoid an ingredient

Sort

5 of 32

Only showing matches with full coverage, in liquid form, without talc.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F9.7WChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Tarte
37G Medium-Tan Golden
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 80 Tawnied Beige
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 40 Warm
    Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 87
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Natural Matte Longwear Foundation

    SYRACUSE
    Shade match 89
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.7W. Every attribute compared, with its share of the score.

ComparedYour shadeF9.7WClosest match37G Medium-Tan GoldenScore
Shade match55% of overall97
Colour96#dd9e6b#e0a271Looks identicalColour difference 1.2 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 37G Medium-Tan Golden

Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.