Beautler.Your beauty butler

Conceal & Define Soft Matte Full Coverage Foundation F9W dupes and alternatives Revolution Beauty

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium Tan 21 Warm

The equivalent shade and the most similar foundation overall.

The match
Smashbox
Medium Tan 21 Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
58
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 98
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Warm 240
    Shade match 97
    $45SephoraSephoraCosts $37 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 89
    $60Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Near-identical swatch colourClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9W (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Looks identical
    • Medium light · Warm undertone

    $8

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Looks identical
    • Medium light · Warm · peach undertone

    $39

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  5. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Looks identical
    • Medium light · Warm · golden undertone

    $36

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 21 Warm, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9W. Every attribute compared, with its share of the score.

ComparedYour shadeF9WClosest matchMedium Tan 21 WarmScore
Shade match55% of overall98
Colour97#d39e72#d29e6fLooks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 21 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy Medium Tan 21 Warm

Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.