Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
22 of 33 matches
Only showing matches without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14 at Ulta Beauty
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $32.90 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Contains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $24 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautySephoraCosts $35 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $41 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with golden neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $24 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than buildable coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than buildable coverage · Not marketed for dry skin
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $41 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta Beauty
TargetCosts $0.59 moreMatches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly lighterFull rather than buildable coverageDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Full rather than buildable coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $2 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $12.60 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Light-medium rather than buildable coverageNo blurring effect claimedNo long-wear claim
Very close colour · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light-medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: medium tan
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta Beauty
Walmart$1.02 less (7%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensUlta BeautyCosts $4.20 moreMatches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $11 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $38 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than buildable coverage · No blurring effect claimed
Retailer shade note: Medium/Deep, Warm Gold Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyUlta Beauty(product price)Costs $35 moreMatches: Very close colourSame warm undertoneClaims not settling into lines
Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: golden
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to Revolution Beauty Superfix Blur Longwear Foundation F9.5NC (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
17W
$30
Chocolat
Medium Tan 3
$22
Valley 8.25
$39
144
$12.99
460 Suede W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 4, against Revolution Beauty Superfix Blur Longwear Foundation in F9.5NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 4.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 19, against Revolution Beauty Superfix Blur Longwear Foundation in F9.5NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 19.
12 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 4
SephoraYour shade $14 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation 19
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
