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ReEvolve Natural Finish Foundation 44 dupes and alternatives RMS Beauty

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation 90 Caramel Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
RMS Beauty
44Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
90 Caramel Beige
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$18.99Ulta BeautyUlta Beauty
$40.01 less (68%)

Your shade $59 at Ulta Beauty

Closest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 222N Sunstone

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
RMS Beauty
44Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Make Up For Ever
222N Sunstone
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Best price
$49SephoraSephora
$10 less (17%)

Your shade $59 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 79
    $69SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium to tan neutral

    Medium confidence· Digital match

    View match
  2. Overall 78
    $69SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than cool undertoneNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium to tan olive

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    M1NEUTRAL
    Overall 78
    $25Ulta BeautyUlta Beauty(product price)$34 less (58%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6WN
    Overall 78
    $38Ulta BeautyUlta Beauty(product price)$21 less (36%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than cool undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: medium with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2N26 - Sand
    Overall 78
    $49SephoraSephora$10 less (17%)

    Matches: Same medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Overall 81
    $39Ulta BeautyUlta Beauty(product price)$20 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. Overall 80
    $49SephoraSephora$10 less (17%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Stromboli
    Overall 80
    $55SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 94 Deep Neutral
    Overall 79
    $39SephoraSephora$20 less (34%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  10. Overall 79
    $39Ulta BeautyUlta Beauty(product price)$20 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. Overall 77
    $41Ulta BeautyUlta Beauty(product price)$18 less (31%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperOlive rather than cool undertone

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone

    Retailer shade note: medium olive

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Warm
    Overall 79
    $52SephoraSephora$7 less (12%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Light Reflecting Foundation

    Phoenix
    Overall 78
    $55SephoraSephora$4 less (7%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Warm
    Overall 78
    $52SephoraSephora$7 less (12%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Maracuja Juicy Glow Tint

    33S Medium Sand
    Overall 75
    $42Ulta BeautyUlta Beauty(product price)$17 less (29%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 44 (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Very close colour
    • Light medium · Cool · rosy undertone

    $32

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 58 Honey

    Clinique Even Better All-Over Concealer + Eraser, shade CN 58 Honey

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

  4. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Slight colour difference
    • Light medium · Cool · pink undertone

    $22

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 90 Caramel Beige, against RMS Beauty ReEvolve Natural Finish Foundation in 44. Every attribute compared, with its share of the score.

ComparedYour shade44Closest shade match90 Caramel BeigeScore
Shade match55% of overall89
Colour95#e4ae70#e6b377Looks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 90 Caramel Beige.

Same or better

  • $40.01 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 50

Different

  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 50
OverlapUnknown-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222N Sunstone, against RMS Beauty ReEvolve Natural Finish Foundation in 44. Every attribute compared, with its share of the score.

ComparedYour shade44Closest overall alternative222N SunstoneScore
Shade match55% of overall81
Colour83#e4ae70#e8af7cClose colourColour difference 3.3 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222N Sunstone.

Same or better

  • $10 less
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation 90 Caramel Beige

Best price
$18.99Ulta BeautyUlta Beauty
$40.01 less (68%)

Your shade $59 at Ulta Beauty

Closest overall alternative

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 222N Sunstone

Best price
$49SephoraSephora
$10 less (17%)

Your shade $59 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.