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ReEvolve Natural Finish Foundation 77 dupes and alternatives RMS Beauty

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a matte finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
RMS Beauty
77Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
39 Medium Deep Warm
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
93out of 100
Colour
95
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$21 less (36%)

Your shade $59 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 47S tan-deep sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
RMS Beauty
77Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Tarte
47S tan-deep sand
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Match price
$40Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Olive
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$43 less (73%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · Natasha Denona

    HY-GLAM Powder Foundation

    NY12
    Shade match 91
    $55Ulta BeautyUlta Beauty$4 less (7%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 77 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Very close colour
    • Tan · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm, against RMS Beauty ReEvolve Natural Finish Foundation in 77. Every attribute compared, with its share of the score.

ComparedYour shade77Closest shade match39 Medium Deep WarmScore
Shade match55% of overall93
Colour95#b4723d#b16e39Looks identicalColour difference 1.4 (0 is identical)
Depth97TanDeep tanCloseDepth difference: 1.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared55
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Tarte Amazonian Clay Blurring Powder Foundation in 47S tan-deep sand, against RMS Beauty ReEvolve Natural Finish Foundation in 77. Every attribute compared, with its share of the score.

ComparedYour shade77Closest overall alternative47S tan-deep sandScore
Shade match55% of overall88
Colour88#b4723d#b37949Very close colourColour difference 2.6 (0 is identical)
Depth96TanTanSameDepth difference: 2.5
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 47S tan-deep sand.

Same or better

  • $19 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same medium coverage
  • Both claim a blurring effect

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone none vs none

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm

Best price
$38SephoraSephora
$21 less (36%)

Your shade $59 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Amazonian Clay Blurring Powder Foundation 47S tan-deep sand

Match price
$40Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.