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ReEvolve Natural Finish Foundation 99 dupes and alternatives RMS Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without fragrance.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 355

The equivalent shade: scored on colour, depth and undertone only.

Your shade
RMS Beauty
99Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Maybelline
355
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$7WalmartWalmart
$52 less (88%)

Your shade $59 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Iconic London Super Smoother Blurring Skin Tint Warm Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
RMS Beauty
99Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Iconic London
Warm Deep
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Best price
$35Ulta BeautyUlta Beauty
$24 less (41%)

Your shade $59 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 89
    $35Ulta BeautyUlta Beauty$24 less (41%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Medium confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep
    Shade match 88
    $52SephoraSephora$7 less (12%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $44SephoraSephora$15 less (25%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty$43 less (73%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 89
    $38SephoraSephora$21 less (36%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  6. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as medium, yours as rich deepOlive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral, slightly warm olive

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  7. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as medium, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: mid medium - neutral, slightly cool

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  8. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as medium, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Marquises
    Shade match 40
    $55Ulta BeautyUlta Beauty(product price)$4 less (7%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Described as medium tan, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: MD5 - medium-deep to deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 99 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Slight colour difference
    • Tan · Warm · golden undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 355, against RMS Beauty ReEvolve Natural Finish Foundation in 99. Every attribute compared, with its share of the score.

ComparedYour shade99Closest shade match355Score
Shade match55% of overall93
Colour88#ad6733#a66b3dVery close colourColour difference 2.6 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 355.

Same or better

  • $52 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • No long-wear claim
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapUnknown-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Iconic London Super Smoother Blurring Skin Tint in Warm Deep, against RMS Beauty ReEvolve Natural Finish Foundation in 99. Every attribute compared, with its share of the score.

ComparedYour shade99Closest overall alternativeWarm DeepScore
Shade match55% of overall92
Colour94#ad6733#a86434Very close colourColour difference 1.6 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Iconic London Super Smoother Blurring Skin Tint in Warm Deep.

Same or better

  • $24 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 355

Best price
$7WalmartWalmart
$52 less (88%)

Your shade $59 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Iconic London Super Smoother Blurring Skin Tint Warm Deep

Best price
$35Ulta BeautyUlta Beauty
$24 less (41%)

Your shade $59 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.