Beautler.Your beauty butler

ReEvolve Natural Finish Foundation 99 dupes and alternatives RMS Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 430 Rio

The equivalent shade: scored on colour, depth and undertone only.

Your shade
RMS Beauty
99Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Juvia's Place
430 Rio
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$35 less (59%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 470 Medium Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
RMS Beauty
99Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Haus Labs
470 Medium Deep
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Best price
$52SephoraSephora
$7 less (12%)

Your shade $59 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $44SephoraSephora$15 less (25%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $7WalmartWalmart$52 less (88%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty$43 less (73%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 89
    $38SephoraSephora$21 less (36%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. #7 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 83
    $14.99Ulta BeautyUlta Beauty$44.01 less (75%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Low confidence· Digital match

    View match
  6. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as medium, yours as rich deepOlive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral, slightly warm olive

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  7. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as medium, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: mid medium - neutral, slightly cool

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  8. Shade match 40
    $46SephoraSephora$13 less (22%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as medium, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Marquises
    Shade match 40
    $55Ulta BeautyUlta Beauty(product price)$4 less (7%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Described as medium tan, yours as rich deepNot marketed for oily/sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Not marketed for oily/sensitive skin

    Retailer shade note: MD5 - medium-deep to deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 99 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Slight colour difference
    • Tan · Warm · golden undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 430 Rio, against RMS Beauty ReEvolve Natural Finish Foundation in 99. Every attribute compared, with its share of the score.

ComparedYour shade99Closest shade match430 RioScore
Shade match55% of overall93
Colour89#ad6733#a9662aVery close colourColour difference 2.4 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 430 Rio.

Same or better

  • $35 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 470 Medium Deep, against RMS Beauty ReEvolve Natural Finish Foundation in 99. Every attribute compared, with its share of the score.

ComparedYour shade99Closest overall alternative470 Medium DeepScore
Shade match55% of overall88
Colour88#ad6733#b46e3bVery close colourColour difference 2.6 (0 is identical)
Depth92Deep tanTanCloseDepth difference: 3.8
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 470 Medium Deep.

Same or better

  • $7 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 430 Rio

Match price
$24Ulta BeautyUlta Beauty
$35 less (59%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 470 Medium Deep

Best price
$52SephoraSephora
$7 less (12%)

Your shade $59 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.