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Perfect Base Foundation Stick 10C Fair Cool Golden dupes and alternatives Rude

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with buildable coverage, without talc.

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 20 Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
20 Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$19.99Ulta BeautyUlta Beauty
Costs $11.24 more

Your shade $8.75 at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 0N Chantilly

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Laura Mercier
0N Chantilly
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
87
Wear (Wear & performance)
51
Skin (Skin suitability)
50
Best price
$54Ulta BeautyUlta Beauty
Costs $45.25 more

Your shade $8.75 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $58SephoraSephoraCosts $49.25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10C Fair Cool Golden (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Close colour
    • Very fair · Cool undertone

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 20 Cool, against Rude Perfect Base Foundation Stick in 10C Fair Cool Golden. Every attribute compared, with its share of the score.

ComparedYour shade10C Fair Cool GoldenClosest shade match20 CoolScore
Shade match55% of overall93
Colour88#fee5d1#ffdfc7Very close colourColour difference 2.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finishnot comparableNot listedMatteNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 20 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than light coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 0N Chantilly, against Rude Perfect Base Foundation Stick in 10C Fair Cool Golden. Every attribute compared, with its share of the score.

ComparedYour shade10C Fair Cool GoldenClosest overall alternative0N ChantillyScore
Shade match55% of overall89
Colour96#fee5d1#fee8d6Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared87
Finishnot comparableNot listedMatteNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 0N Chantilly.

Same or better

  • Near-identical swatch colour
  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 20 Cool

Best price
$19.99Ulta BeautyUlta Beauty
Costs $11.24 more

Your shade $8.75 at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 0N Chantilly

Best price
$54Ulta BeautyUlta Beauty
Costs $45.25 more

Your shade $8.75 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.