Beautler.Your beauty butler

Perfect Base Foundation Stick 10W Fair Warm dupes and alternatives Rude

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without silicones.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 20B Light Beige

The equivalent shade and the most similar foundation overall.

The match
Tarte
20B Light Beige
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
87
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
83
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $33.25 more

Your shade $8.75 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $39.50Ulta BeautyUlta Beauty(product price)Costs $30.75 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    75
    Finish & visual result
    87
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: for fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $39.50Ulta BeautyUlta BeautyCosts $30.75 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    74
    Finish & visual result
    87
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10W Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $32

  2. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Very close colour
    • Very fair

    $10.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

  4. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Close colour
    • Light · Warm undertone

    $12.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Slight colour difference
    • Fair · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 20B Light Beige, against Rude Perfect Base Foundation Stick in 10W Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade10W Fair WarmClosest match20B Light BeigeScore
Shade match55% of overall81
Colour83#fcd2c2#fdd3bbClose colourColour difference 3.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared87
Finishnot comparableNot listedNaturalNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 20B Light Beige.

Same or better

  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 20B Light Beige

Match price
$42Ulta BeautyUlta Beauty
Costs $33.25 more

Your shade $8.75 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.