Perfect Base Foundation Stick 10W Fair Warm dupes and alternatives Rude
Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light1
- Light to medium0
- Medium3
- Full0
- Buildable3
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick1
- Powder0
- Gel0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, without silicones.
Closest shade match: Well People Supernatural Complexion Stick 10 Fair Cool
The equivalent shade: scored on colour, depth and undertone only.
10W Fair WarmChange shade
- 10C Fair Cool Golden
- 10N Fair Neutral
- 10W Fair Warmcurrent shade
- 11N Light Neutral Golden
- 12N Light Neutral Peach
- 13N Light Neutral
- 14N Light Medium Neutral
- 14W Light Medium Warm
- 15C Medium Cool
- 15W Medium Warm
- 16N Medium Neutral
- 17N Medium Tan Neutral
- 17W Medium Tan Warm
- 18N Deep Tan Neutral
- 18W Deep Tan Warm
- 19N Deep Neutral
- 19W Deep Warm
- 20C Very Deep Cool
- Shade match
- 69out of 100
- Colour
- 81
- Depth
- 94
- Undertone
- 25
Your shade $8.75 at Ulta Beauty
Where to buy 10 Fair Cool
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a concealer in your shade?
The closest shade to Rude Perfect Base Foundation Stick 10W Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Tone 3.8 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N
- Close colour
- Fair · Neutral · neutral golden undertone
$32
010 Fair
350 Bisque
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque
- Very close colour
- Very fair
$15.99
Warm Beige
110
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110
- Close colour
- Very fair · Neutral · neutral golden undertone
$12.99
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Slight colour difference
- Fair · Warm undertone
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Supernatural Complexion Stick in 10 Fair Cool, against Rude Perfect Base Foundation Stick in 10W Fair Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Supernatural Complexion Stick in 10 Fair Cool.
Same or better
- Same light coverage
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Slightly cooler undertone
- No blurring effect claimed
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy 10 Fair Cool
Your shade $8.75 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.