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Perfect Base Foundation Stick 10W Fair Warm dupes and alternatives Rude

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with light coverage, without silicones.

Closest shade match: Well People Supernatural Complexion Stick 10 Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
69out of 100
Colour
81
Depth
94
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
Costs $9.45 more

Your shade $8.75 at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10W Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $32

  2. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Very close colour
    • Very fair

    $10.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

  4. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Close colour
    • Light · Warm undertone

    $12.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Slight colour difference
    • Fair · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Supernatural Complexion Stick in 10 Fair Cool, against Rude Perfect Base Foundation Stick in 10W Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade10W Fair WarmClosest shade match10 Fair CoolScore
Shade match55% of overall69
Colour81#fcd2c2#f0cebbClose colourColour difference 3.5 (0 is identical)
Depth94Very fairFairCloseDepth difference: 3.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone25WarmCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared80
Finishnot comparableNot listedNaturalNot comparedFinish not listed for one product
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 75/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 10 Fair Cool.

Same or better

  • Same light coverage
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 10 Fair Cool

Best price
$18.20Ulta BeautyUlta Beauty
Costs $9.45 more

Your shade $8.75 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.