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Perfect Base Foundation Stick 10W Fair Warm dupes and alternatives Rude

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 105 Fair Ivory

The equivalent shade and the most similar foundation overall.

The match
Maybelline
105 Fair Ivory
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
80
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
84out of 100
Colour
81
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$14.90WalmartWalmart
Costs $6.15 more

Your shade $8.75 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $39.50Ulta BeautyUlta Beauty(product price)Costs $30.75 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    75
    Finish & visual result
    87
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: for fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $39.50Ulta BeautyUlta BeautyCosts $30.75 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    74
    Finish & visual result
    87
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. #4 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 70
    $38Ulta BeautyUlta Beauty(product price)Costs $29.25 more

    Matches: Claims a skin-like finishBoth claim a lightweight feelAdds SPF 50

    Differences: Slightly cooler undertoneLight-medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Light-medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Light-medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10W Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $32

  2. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Very close colour
    • Very fair

    $10.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

  4. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Close colour
    • Light · Warm undertone

    $12.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Slight colour difference
    • Fair · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory, against Rude Perfect Base Foundation Stick in 10W Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade10W Fair WarmClosest match105 Fair IvoryScore
Shade match55% of overall84
Colour81#fcd2c2#ffd8c1Close colourColour difference 3.6 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared80
Finishnot comparableNot listedRadiantNot comparedFinish not listed for one product
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normalSkin-type suitability not published for one product
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory.

Same or better

  • Similar undertone (neutral vs warm)
  • Same light coverage
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Small colour difference on the swatch
  • No blurring effect claimed

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 18
Overlap

Where to buy 105 Fair Ivory

Best price
$14.90WalmartWalmart
Costs $6.15 more

Your shade $8.75 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.