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Perfect Base Foundation Stick 20C Very Deep Cool dupes and alternatives Rude

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R

The equivalent shade and the most similar foundation overall.

The match
Huda Beauty
True Lava Cake 590R
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
87
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $28.25 more

Your shade $8.75 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · R.E.M. Beauty

    Sweetener Foundation

    rich 9 n
    Shade match 83
    $35Ulta BeautyUlta Beauty(product price)Costs $26.25 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · R.E.M. Beauty

    Sweetener Foundation

    rich 7 nw
    Shade match 83
    $35Ulta BeautyUlta Beauty(product price)Costs $26.25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: rich with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · R.E.M. Beauty

    Sweetener Foundation

    rich 6 cn
    Shade match 82
    $35Ulta BeautyUlta Beauty(product price)Costs $26.25 more

    Matches: Similar undertone (neutral vs cool)Both claim a blurring effectClaims not settling into lines

    Differences: Slightly lighterBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: rich with cool neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · R.E.M. Beauty

    Sweetener Foundation

    rich 8 n
    Shade match 82
    $35Ulta BeautyUlta Beauty(product price)Costs $26.25 more

    Matches: Both claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: very rich with neutral, slightly red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 20C Very Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Looks identical
    • Rich deep · Neutral undertone

    $34

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R, against Rude Perfect Base Foundation Stick in 20C Very Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade20C Very Deep CoolClosest matchTrue Lava Cake 590RScore
Shade match55% of overall95
Colour92#4b291f#4c251aVery close colourColour difference 1.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared87
Finishnot comparableNot listedNaturalNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy True Lava Cake 590R

Best price
$37SephoraSephora
Costs $28.25 more

Your shade $8.75 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.