Beautler.Your beauty butler

Best Skin Ever Matte Powder Foundation 22.5P Medium dupes and alternatives Sephora Collection

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum4
  • Gel0

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral4
Sort

4 of 30

Only showing matches with buildable coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 10 Fair Cool

The equivalent shade and the most similar foundation overall.

Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
58
Wear (Wear & performance)
100
Skin (Skin suitability)
70
Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    14 Fair Neutral
    Shade match 86
    $21$30Ulta BeautyUlta Beauty$3 less (13%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    70

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 76
    $30TargetTargetCosts $6 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 59
    $30TargetTargetCosts $6 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    59
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 22.5P Medium (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Crema Catalana

    NARS Soft Matte Complete Concealer, shade Crema Catalana

    • Looks identical
    • Fair · Cool undertone

    $36

  2. NARS Radiant Creamy Concealer

    Crema Catalana

    NARS Radiant Creamy Concealer, shade Crema Catalana

    • Looks identical
    • Fair · Cool undertone

    $36

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5 Medium

    • Very close colour
    • Light · Cool undertone

    $36

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W5

    • Close colour
    • Fair · Cool undertone

    $16.99

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Looks identical
    • Fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 10 Fair Cool, against Sephora Collection Best Skin Ever Matte Powder Foundation in 22.5P Medium. Every attribute compared, with its share of the score.

ComparedYour shade22.5P MediumClosest match10 Fair CoolScore
Shade match55% of overall95
Colour91#f9c8a6#f2c9abVery close colourColour difference 2.1 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70NormalCombination, dry, normal, oilyBoth marketed for normal skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 10 Fair Cool.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy 10 Fair Cool

Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.