Beautler.Your beauty butler

Best Skin Ever Matte Powder Foundation 24P Medium dupes and alternatives Sephora Collection

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Light Reflecting Foundation Porto

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
73
Match price
$55Ulta BeautyUlta Beauty
Costs $31 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Cool
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Tan 320
    Shade match 83
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $69SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $46SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  7. Shade match 78
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium beige with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Natasha Denona

    HY-GLAM Powder Foundation

    N8-9
    Shade match 87
    $55Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  9. #11 · Natasha Denona

    HY-GLAM Powder Foundation

    N6
    Shade match 86
    $55Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: medium skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 24P Medium (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6 Medium

    • Very close colour
    • Light · Cool undertone

    $36

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Close colour
    • Light medium · Cool · pink undertone

    $22

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Sephora Collection Best Skin Ever Matte Powder Foundation in 24P Medium. Every attribute compared, with its share of the score.

ComparedYour shade24P MediumClosest shade match180 Medium CoolScore
Shade match55% of overall97
Colour96#e8ae86#e3ac87Looks identicalColour difference 1.1 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68NormalCombination, dry, normal, oily, sensitiveBoth marketed for normal skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool.

Same or better

  • $5.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

NARS Light Reflecting Foundation in Porto, against Sephora Collection Best Skin Ever Matte Powder Foundation in 24P Medium. Every attribute compared, with its share of the score.

ComparedYour shade24P MediumClosest overall alternativePortoScore
Shade match55% of overall96
Colour93#e8ae86#e5b08eVery close colourColour difference 1.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalNormal, dry, combinationBoth marketed for normal skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Porto.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Light Reflecting Foundation Porto

Match price
$55Ulta BeautyUlta Beauty
Costs $31 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.