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Best Skin Ever Matte Powder Foundation 28.5N Medium dupes and alternatives Sephora Collection

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan0Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Baklava 340G

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
28.5N MediumChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
Baklava 340G
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
73
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 87
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 87
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 85
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 28.5N Medium (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Looks identical
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 94 Deep Neutral

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28.5N Medium. Every attribute compared, with its share of the score.

ComparedYour shade28.5N MediumClosest matchBaklava 340GScore
Shade match55% of overall94
Colour97#eaa971#eaac76Looks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalNormal, dry, oilyBoth marketed for normal skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Baklava 340G

Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.