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Best Skin Ever Matte Powder Foundation 28.8Y Medium dupes and alternatives Sephora Collection

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F11.5C

The equivalent shade and the most similar foundation overall.

Overall match
95out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$10 less (42%)

Your shade $24 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 93
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    68

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12C
    Shade match 78
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 28.8Y Medium (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC30

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Superfix Blur Longwear Foundation in F11.5C, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28.8Y Medium. Every attribute compared, with its share of the score.

ComparedYour shade28.8Y MediumClosest matchF11.5CScore
Shade match55% of overall97
Colour95#d89560#d89963Looks identicalColour difference 1.4 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68NormalCombination, dry, normal, oily, sensitiveBoth marketed for normal skin
Overall match 95/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F11.5C.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy F11.5C

Match price
$14Ulta BeautyUlta Beauty
$10 less (42%)

Your shade $24 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.