Beautler.Your beauty butler

Best Skin Ever Matte Powder Foundation 29P Medium dupes and alternatives Sephora Collection

Medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Finish

  • Matte3
  • Natural matte0
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Preferences

Avoid an ingredient

Sort

3 of 30

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 32 Medium Deep Neutral

The equivalent shade and the most similar foundation overall.

The match
Rare Beauty
32 Medium Deep Neutral
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
82
Wear (Wear & performance)
63
Skin (Skin suitability)
70
Shade match
82out of 100
Colour
94
Depth
100
Undertone
45
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 78
    $38SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Warm
    Shade match 79
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 29P Medium (Medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral, against Sephora Collection Best Skin Ever Matte Powder Foundation in 29P Medium. Every attribute compared, with its share of the score.

ComparedYour shade29P MediumClosest match32 Medium Deep NeutralScore
Shade match55% of overall82
Colour94#d08a57#d48857Very close colourColour difference 1.7 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone45Cool · pinkNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70NormalCombination, normal, oily, sensitiveBoth marketed for normal skin
Overall match 79/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 32 Medium Deep Neutral

Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.