Best Skin Ever Matte Powder Foundation 31P Tan dupes and alternatives Sephora Collection
Medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte0
- Natural0
- Radiant1
Formulation
- Liquid0
- Stick1
- Powder0
- Serum0
Skin type
- Dry1
- Normal1
- Combination1
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, without talc.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 9 Tan
The equivalent shade and the most similar foundation overall.

31P TanChange shade
- 68P Deep
- 65N Deep
- 57N Deep
- 56.8N Deep
- 56.5P Deep
- 46Y Tan
- 45P Tan
- 44N Tan
- 38P Tan
- 36Y Tan
- 35P Tan
- 34.5P Tan
- 33.5N Tan
- 31P Tancurrent shade
- 30.5Y Tan
- 29P Medium
- 28.8Y Medium
- 28.6Y Medium
- 28.5N Medium
- 28Y Medium
- 27.5Y Medium
- 24.5Y Medium
- 24P Medium
- 22.8N Medium
- 22.5P Medium
- 21.5Y Medium
- 20N Medium
- 17.5P Light
- 17Y Light
- 15.5P Light
- 15N Light
- 13.5Y Light
- 12N Light
- 10.5Y Light
- 10P Light
- 08N Light
- 06Y Light
- 04P Light
- 03N Light

- Overall match
- 77out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 39
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 73
- Shade match
- 88out of 100
- Colour
- 95
- Depth
- 99
- Undertone
- 65
Your shade $24 at Sephora
Where to buy 9 Tan
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 31P Tan (Medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Chestnut
12 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep
- Very close colour
- Medium tan · Cool undertone
$36

Peanut Butter 6.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red
- Very close colour
- Medium · Cool undertone
$31
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Very close colour
- Medium · Cool undertone
$30
400 Caramel
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel
- Looks identical
- Medium
$15.99

NW30
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30
- Close colour
- Medium · Cool · rosy undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 9 Tan, against Sephora Collection Best Skin Ever Matte Powder Foundation in 31P Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 9 Tan.
Same or better
- Near-identical swatch colour
- Claims a skin-like finish
- Both claim a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Neutral rather than cool undertone
- Radiant finish instead of matte
- Light rather than full coverage
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 9 Tan
Your shade $24 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.