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Best Skin Ever Liquid Foundation 09P dupes and alternatives Sephora Collection

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with light coverage, without silicones.

Closest shade matchClosest overall alternative: Well People Supernatural Complexion Stick 10 Fair Cool

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Well People
10 Fair Cool
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Light coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
88out of 100
Colour
85
Depth
83
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
$5.80 less (24%)

Your shade $24 at Sephora

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 09P (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Close colour
    • Very fair · Cool · pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Supernatural Complexion Stick in 10 Fair Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest match10 Fair CoolScore
Shade match55% of overall88
Colour85#ffdac7#f0cebbClose colourColour difference 3.0 (0 is identical)
Depth83Very fairFairSome differenceDepth difference: 6.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 10 Fair Cool.

Same or better

  • $5.80 less
  • Same cool undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs none

Where to buy 10 Fair Cool

Best price
$18.20Ulta BeautyUlta Beauty
$5.80 less (24%)

Your shade $24 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.