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Best Skin Ever Liquid Foundation 09P dupes and alternatives Sephora Collection

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair 1 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Fair 1 Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $17 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Light Reflecting Foundation Oslo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
NARS
Oslo
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: fair with white-pink undertones

    High confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 91
    $54SephoraSephoraCosts $30 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  3. Shade match 91
    $50SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Extra light with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 09P (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Close colour
    • Very fair · Cool · pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 1 Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest shade matchFair 1 CoolScore
Shade match55% of overall99
Colour98#ffdac7#fddac7Looks identicalColour difference 0.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 1 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none

Why the closest overall alternative works

NARS Light Reflecting Foundation in Oslo, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest overall alternativeOsloScore
Shade match55% of overall93
Colour89#ffdac7#fcded0Very close colourColour difference 2.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Oslo.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair 1 Cool

Best price
$41Ulta BeautyUlta Beauty
Costs $17 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Light Reflecting Foundation Oslo

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.