Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
13 of 32 matches
Only showing matches in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $24 at Sephora
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $24 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $31 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: L1 - very light with cool undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta BeautyCosts $29 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel
Retailer shade note: neutral
High confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $30 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $28 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $31 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: L1 - Very light with cool undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $15 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly deeperRadiant rather than natural finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: fair complexion with cool rosy undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $21 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: for very fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: for fair skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for normal/dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: very fair with cool-neutral undertones
High confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraThe closest shade to Sephora Collection Best Skin Ever Liquid Foundation 09P (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Marshmallow
$36
Stone 1.3
$39
Affogato
2C
$30
8B porcelain beige
$32
110
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110.
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Illumination SPF 50+ Fair Light
Ulta BeautyYour shade $24 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110
SephoraYour shade $24 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
