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Best Skin Ever Liquid Foundation 09P dupes and alternatives Sephora Collection

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free, applied. RemoveNo drying alcohol4Vegan0Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, fragrance-free.

Closest shade match: Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Laura Mercier
1C Meringue
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
91out of 100
Colour
86
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$54Ulta BeautyUlta Beauty
Costs $30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sigma Beauty Skin Perfector Hydrating Tint 1 - Fair Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Sigma Beauty
1 - Fair Ivory
Depth and undertone: Very fair
Finish and coverage: Natural · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Best price
$27.30Ulta BeautyUlta Beauty
Costs $3.30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 80
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 09P (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest shade match1C MeringueScore
Shade match55% of overall91
Colour86#ffdac7#f7d6caVery close colourColour difference 2.9 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs high
View full match

Why the closest overall alternative works

Sigma Beauty Skin Perfector Hydrating Tint in 1 - Fair Ivory, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest overall alternative1 - Fair IvoryScore
Shade match55% of overall90
Colour97#ffdac7#fad7c4Looks identicalColour difference 1.0 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.8
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sigma Beauty Skin Perfector Hydrating Tint in 1 - Fair Ivory.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for dry/combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

Best price
$54Ulta BeautyUlta Beauty
Costs $30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sigma Beauty Skin Perfector Hydrating Tint 1 - Fair Ivory

Best price
$27.30Ulta BeautyUlta Beauty
Costs $3.30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.