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Best Skin Ever Liquid Foundation 09P dupes and alternatives Sephora Collection

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol0Vegan2Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin, with full coverage.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Lawless
1F
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Shade match
92out of 100
Colour
94
Depth
99
Undertone
85
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $23 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: TIRTIR Mask Fit AI Filter Cushion 15C FAIR PORCELAIN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
09PChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
TIRTIR
15C FAIR PORCELAIN
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
58
Wear (Wear & performance)
100
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    115
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Neutral
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 09P (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest shade match1FScore
Shade match55% of overall92
Colour94#ffdac7#fbdacbVery close colourColour difference 1.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, combinationCombination, oily, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for normal/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

TIRTIR Mask Fit AI Filter Cushion in 15C FAIR PORCELAIN, against Sephora Collection Best Skin Ever Liquid Foundation in 09P. Every attribute compared, with its share of the score.

ComparedYour shade09PClosest overall alternative15C FAIR PORCELAINScore
Shade match55% of overall92
Colour88#ffdac7#f5d5c0Very close colourColour difference 2.6 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 15C FAIR PORCELAIN.

Same or better

  • Very close colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F

Best price
$47SephoraSephora
Costs $23 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

TIRTIR Mask Fit AI Filter Cushion 15C FAIR PORCELAIN

Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.