Best Skin Ever Liquid Foundation 10N dupes and alternatives Sephora Collection
Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
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2 of 30 matches
Only showing matches with buildable coverage, cruelty-free, without silicones.
- 1 match has no coverage listed and is not shown.
- 21 matches have no cruelty-free claim listed and are not shown.
Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 96out of 100
- Colour
- 94
- Depth
- 98
- Undertone
- 100
Your shade $24 at Sephora
Where to buy 10 Fair
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Tarte Timeless Hydrating Foundation 22N Light Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 88out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 84
Your shade $24 at Sephora · product price; shade not separately priced
Where to buy 22N Light Neutral
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 10N (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Vanilla
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla
- Looks identical
- Very fair · Neutral undertone
$36
4 Fair
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair
- Very close colour
- Fair · Neutral undertone
$36
CN 18 Cream Whip
Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip
- Very close colour
- Very fair · Neutral · neutral pink undertone
$22
Bisque 1.8
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8
- Very close colour
- Fair · Neutral undertone
$39
1N Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral
- Close colour
- Fair · Neutral undertone
$42

120
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120
- Close colour
- Very fair · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.
Same or better
- Very close colour
- Same neutral undertone
- Buildable rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Claims colour stability
- Both claim a lightweight feel
- Adds SPF 30
Different
- Radiant finish instead of natural
- Does not claim transfer resistance
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Tarte Timeless Hydrating Foundation in 22N Light Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tarte Timeless Hydrating Foundation in 22N Light Neutral.
Same or better
- Very close colour
- Same neutral undertone
- Same natural finish
- Buildable rather than medium coverage
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Does not claim transfer resistance
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair
Your shade $24 at Sephora
Closest overall alternative
Tarte Timeless Hydrating Foundation 22N Light Neutral
Your shade $24 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.