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Best Skin Ever Liquid Foundation 22P dupes and alternatives Sephora Collection

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in powder form, without silicones.

  • 11 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 7C

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
22PChange shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
7C
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
58
Skin (Skin suitability)
90
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame medium coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin

    Retailer shade note: medium/tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 22P (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    340

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340

    • Looks identical
    • Light medium · Cool undertone

    $30

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Close colour
    • Light medium · Cool · rosy undertone

    $32

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 7C, against Sephora Collection Best Skin Ever Liquid Foundation in 22P. Every attribute compared, with its share of the score.

ComparedYour shade22PClosest match7CScore
Shade match55% of overall95
Colour92#ebac77#e2a879Very close colourColour difference 2.0 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 7C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none

Where to buy 7C

Best price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.