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Best Skin Ever Liquid Foundation 25O dupes and alternatives Sephora Collection

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc.

  • 13 matches have no formulation listed and are not shown.

Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 55

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
25OChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
The match
RMS Beauty
55
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Sephora · product price; shade not separately priced

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 265

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
25OChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
265
Depth and undertone: Medium light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    9 Warm
    Shade match 88
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: tan with warm peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Honey (W-066)
    Shade match 87
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Light Tan TG3
    Shade match 84
    $34Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 92
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSame olive undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    78
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium to tan warm

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $34SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneDoes not claim transfer resistanceNot marketed for normal/dry/combination skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Not marketed for normal/dry/combination skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 25O (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    360

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360

    • Looks identical
    • Medium light · Neutral undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Looks identical
    • Medium light · Warm · golden undertone

    $31

  3. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $24

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

RMS Beauty ReEvolve Natural Finish Foundation in 55, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.

ComparedYour shade25OClosest shade match55Score
Shade match55% of overall96
Colour94#dca56d#d7a165Very close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 55.

Same or better

  • Very close colour
  • Same olive undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 265, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.

ComparedYour shade25OClosest overall alternative265Score
Shade match55% of overall92
Colour91#dca56d#dba778Very close colourColour difference 2.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 265.

Same or better

  • Very close colour
  • Same olive undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

RMS Beauty ReEvolve Natural Finish Foundation 55

Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Sephora · product price; shade not separately priced

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 265

Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.