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Best Skin Ever Liquid Foundation 25O dupes and alternatives Sephora Collection

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish, without talc.

Closest shade matchClosest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 312

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
25OChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
The match
Maybelline
312
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Overall match
78out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
61
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
87out of 100
Colour
94
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$6.01 less (25%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 25O (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    360

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360

    • Looks identical
    • Medium light · Neutral undertone

    $30

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Looks identical
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 312, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.

ComparedYour shade25OClosest match312Score
Shade match55% of overall87
Colour94#dca56d#dfa673Very close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 312.

Same or better

  • $6.01 less
  • Very close colour
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 312

Match price
$17.99Ulta BeautyUlta Beauty
$6.01 less (25%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.