Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 27P dupes and alternatives Sephora Collection

Tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free3Oil-free0With SPF2Mineral3

Avoid an ingredient

Sort

4 of 30

Only showing matches with medium coverage, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Deep Cool

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
27PChange shade
Depth and undertone: Tan · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Tan Deep Cool
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    16 Peachy Neutral
    Shade match 82
    $58SephoraSephoraCosts $34 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan with peachy neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Warm Tan 22
    Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin

    Retailer shade note: tan/dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Tan 18
    Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin

    Retailer shade note: tan skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 27P (Tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.

ComparedYour shade27PClosest matchTan Deep CoolScore
Shade match55% of overall96
Colour94#c17a5a#c87b5cVery close colourColour difference 1.7 (0 is identical)
Depth97TanMedium tanCloseDepth difference: 1.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none
View full match

Where to buy Tan Deep Cool

Best price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.