Best Skin Ever Liquid Foundation 27P dupes and alternatives Sephora Collection
Tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte2
- Natural0
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with full coverage, with SPF.
- 22 matches have no SPF listed and are not shown.
Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 88out of 100
- Colour
- 95
- Depth
- 100
- Undertone
- 65
Your shade $24 at Sephora
Where to buy Tan Rich
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 77out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 84
Your shade $24 at Sephora · product price; shade not separately priced
Where to buy Medium Deep 45 Neutral
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 27P (Tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
40.5 Deep
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep
- Close colour
- Tan · Cool undertone
$30
Caramel
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel
- Looks identical
- Medium tan · Neutral undertone
$12

Hazelnut
19NC
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC
- Close colour
- Tan · Neutral · neutral pink undertone
$30

440C
Rare Beauty Liquid Touch Brightening Concealer, shade 440C
- Close colour
- Tan · Neutral · neutral pink undertone
$24
050 Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich.
Same or better
- Near-identical swatch colour
- Full rather than medium coverage
- Claims a blurring effect
- Adds SPF 40
Different
- Neutral rather than cool undertone
- Matte finish instead of natural
- No long-wear claim
- Does not claim transfer resistance
- Does not claim a lightweight feel
- Not marketed for normal/dry skin
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Why the closest overall alternative works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral.
Same or better
- Very close colour
- Full rather than medium coverage
- Claims a skin-like finish
- Both claim transfer resistance
- Both claim a lightweight feel
- Adds SPF 20
Different
- Neutral rather than cool undertone
- Matte finish instead of natural
- Contains alcohol
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich
Your shade $24 at Sephora
Closest overall alternative
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral
Your shade $24 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.