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Best Skin Ever Liquid Foundation 27P dupes and alternatives Sephora Collection

Tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, with SPF.

  • 22 matches have no SPF listed and are not shown.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
27PChange shade
Depth and undertone: Tan · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
IT Cosmetics
Tan Rich
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
88out of 100
Colour
95
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Costs $15 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
27PChange shade
Depth and undertone: Tan · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Medium Deep 45 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Match price
$45Ulta BeautyUlta Beauty
Costs $21 more

Your shade $24 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 27P (Tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

  3. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.

ComparedYour shade27PClosest shade matchTan RichScore
Shade match55% of overall88
Colour95#c17a5a#c47854Looks identicalColour difference 1.4 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, combinationCombination, oilyBoth marketed for combination skin
Overall match 72/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich.

Same or better

  • Near-identical swatch colour
  • Full rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.

ComparedYour shade27PClosest overall alternativeMedium Deep 45 NeutralScore
Shade match55% of overall82
Colour85#c17a5a#bb7851Very close colourColour difference 2.9 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 77/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral.

Same or better

  • Very close colour
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich

Best price
$39Ulta BeautyUlta Beauty
Costs $15 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $21 more

Your shade $24 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.