Best Skin Ever Liquid Foundation 28Y dupes and alternatives Sephora Collection
Medium tan · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 440 Bisque (C)
The equivalent shade and the most similar foundation overall.

28YChange shade
- Overall match
- 81out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 84
- Shade match
- 89out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 70
Your shade $24 at Sephora · product price; shade not separately priced
Where to buy 440 Bisque (C)
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 28Y (Medium tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

NW35
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35
- Looks identical
- Medium tan · Warm · peach undertone
$30

Valley 8.25
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25
- Looks identical
- Medium tan · Warm · golden undertone
$39
18W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W
- Very close colour
- Medium tan · Warm undertone
$30

Chocolat
Truffle
045 Tan
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 440 Bisque (C), against Sephora Collection Best Skin Ever Liquid Foundation in 28Y. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 440 Bisque (C).
Same or better
- Near-identical swatch colour
- Same medium coverage
- Claims a blurring effect
- Both claim long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Matte finish instead of natural
- Does not claim transfer resistance
- Fragrance is listed in the formula
Ingredients (information only, not scored)
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy 440 Bisque (C)
Your shade $24 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.