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Best Skin Ever Liquid Foundation 29N dupes and alternatives Sephora Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a radiant finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium Deep 24

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Pat McGrath Labs
Medium Deep 24
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)$6.01 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan with golden neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: tan with cool undertones

    High confidence· Digital match

    View match
  4. #5 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colour

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 29N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 24, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest matchMedium Deep 24Score
Shade match55% of overall95
Colour92#b07042#b0713cVery close colourColour difference 2.0 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 24.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Where to buy Medium Deep 24

Best price
$69SephoraSephora
Costs $45 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.