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Best Skin Ever Liquid Foundation 29N dupes and alternatives Sephora Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 200 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
m.ph by Mary Phillips
Tan 200 N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 42 Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
e.l.f. Cosmetics
42 Tan Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 85
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium deep with warm undertones

    High confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    20 N
    Shade match 94
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep
    Shade match 88
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Marquises
    Shade match 84
    $55Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: MD5 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    27W Leader
    Shade match 88
    $47SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium-deep warm-olive

    Medium confidence· Digital match

    View match
  7. #9 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 24
    Shade match 95
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/combination skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan with golden neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 29N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 200 N, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest shade matchTan 200 NScore
Shade match55% of overall96
Colour93#b07042#b1723eVery close colourColour difference 1.8 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 200 N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 42 Tan Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest overall alternative42 Tan NeutralScore
Shade match55% of overall95
Colour91#b07042#b06f48Very close colourColour difference 2.2 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 42 Tan Neutral.

Same or better

  • $16 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 200 N

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 42 Tan Neutral

Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.