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Best Skin Ever Liquid Foundation 31P dupes and alternatives Sephora Collection

Deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol6Vegan4Cruelty-free4Oil-free0With SPF2Mineral3

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Only showing matches with full coverage, without coconut oil.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 57N Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
31PChange shade
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Tarte
57N Rich Neutral
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
84
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 520 Sienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
31PChange shade
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
520 Sienna
Depth and undertone: Deep
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
78
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $10.50 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    129MD
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same cool undertoneBoth claim long-wearingClaims not settling into lines

    Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Tan/Deep with Cool Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    400
    Shade match 82
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same natural finishBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium Deep to Deep - Neutral

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    525 Deep Golden
    Shade match 70
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same natural finishBoth claim transfer resistanceClaims colour stability

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Chestnut
    Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    55W rich warm
    Shade match 78
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    58H Rich Honey
    Shade match 77
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 31P (Deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Slight colour difference
    • Deep tan · Cool undertone

    $24

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 57N Rich Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 31P. Every attribute compared, with its share of the score.

ComparedYour shade31PClosest shade match57N Rich NeutralScore
Shade match55% of overall90
Colour84#995232#985b3eClose colourColour difference 3.1 (0 is identical)
Depth95DeepDeepSameDepth difference: 3.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 57N Rich Neutral.

Same or better

  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 520 Sienna, against Sephora Collection Best Skin Ever Liquid Foundation in 31P. Every attribute compared, with its share of the score.

ComparedYour shade31PClosest overall alternative520 SiennaScore
Shade match55% of overall88
Colour93#995232#99512bVery close colourColour difference 1.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 520 Sienna.

Same or better

  • $5.01 less
  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 57N Rich Neutral

Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 520 Sienna

Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $10.50 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.