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Best Skin Ever Liquid Foundation 31P dupes and alternatives Sephora Collection

Deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without fragrance.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 129MD

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
31PChange shade
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
KimChi Chic Beauty
129MD
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
89out of 100
Colour
84
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    400
    Shade match 82
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same natural finishBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium Deep to Deep - Neutral

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Chestnut
    Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 31P (Deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Slight colour difference
    • Deep tan · Cool undertone

    $24

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 129MD, against Sephora Collection Best Skin Ever Liquid Foundation in 31P. Every attribute compared, with its share of the score.

ComparedYour shade31PClosest match129MDScore
Shade match55% of overall89
Colour84#995232#9e5932Close colourColour difference 3.2 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 129MD.

Same or better

  • Same cool undertone
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 129MD

Match price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.