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Best Skin Ever Liquid Foundation 35P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol11Vegan5Cruelty-free5Oil-free0With SPF1Mineral1

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12 of 30

Only showing matches with medium coverage, without talc.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
35PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Deep Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: about-face THE PERFORMER Skin-Focused Foundation D2COOL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
35PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
about-face
D2COOL
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    450
    Shade match 80
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: neutral

    High confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 92
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    High confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    6C1 Mink
    Shade match 89
    $54SephoraSephoraCosts $30 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 77
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  6. #8 · Saie

    Glowy Super Skin Tint Foundation

    30
    Shade match 87
    $40SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 82
    $56SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    37N Ipe
    Shade match 84
    $50SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    440
    Shade match 68
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: warm bronze

    High confidence· Digital match

    View match
  10. #12 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Chestnut
    Shade match 80
    $49SephoraSephoraCosts $25 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep with neutral to golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 35P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Very close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.

ComparedYour shade35PClosest shade matchDeep CoolScore
Shade match55% of overall98
Colour96#813e23#7e3f22Looks identicalColour difference 1.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

about-face THE PERFORMER Skin-Focused Foundation in D2COOL, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.

ComparedYour shade35PClosest overall alternativeD2COOLScore
Shade match55% of overall96
Colour95#813e23#7c3a1fLooks identicalColour difference 1.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in D2COOL.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

about-face THE PERFORMER Skin-Focused Foundation D2COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.