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Best Skin Ever Liquid Foundation 37P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Suede Mocha

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
37PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
BLK/OPL
Suede Mocha
Depth and undertone: Very deep
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
62
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
84out of 100
Colour
88
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$14.50Ulta BeautyUlta Beauty
$9.50 less (40%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $13.48 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $14.95Ulta BeautyUlta Beauty$9.05 less (38%)

    Matches: Very close colourAdds SPF 15

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  2. Shade match 40
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Described as very deep, yours as medium tanOlive rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as very deep, yours as medium tan · Olive rather than cool undertone · Full rather than medium coverage

    Retailer shade note: D7 - very deep with neutral undertones and an olive tone

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan

    View match
  3. Shade match 40
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Described as deep tan, yours as medium tanSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as deep tan, yours as medium tan · Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: tan to deep skin with warm, yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 37P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Close colour
    • Very deep

    $12

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Suede Mocha, against Sephora Collection Best Skin Ever Liquid Foundation in 37P. Every attribute compared, with its share of the score.

ComparedYour shade37PClosest matchSuede MochaScore
Shade match55% of overall84
Colour88#64381b#633e24Very close colourColour difference 2.6 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 76/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Suede Mocha.

Same or better

  • $9.50 less
  • Very close colour
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone none vs high

Where to buy Suede Mocha

Match price
$14.50Ulta BeautyUlta Beauty
$9.50 less (40%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $13.48 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.