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Best Skin Ever Liquid Foundation 37P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Silicones0
  • Coconut oil0
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1 of 30

Only showing matches with buildable coverage, in liquid form.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: SIIA Cosmetics Luminous Longwear Liquid Foundation Cocoa

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
37PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
SIIA Cosmetics
Cocoa
Depth and undertone: Very deep
Finish and coverage: Luminous · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
65
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
82
Depth
87
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.40Ulta BeautyUlta Beauty
$9.60 less (40%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 37P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa, against Sephora Collection Best Skin Ever Liquid Foundation in 37P. Every attribute compared, with its share of the score.

ComparedYour shade37PClosest matchCocoaScore
Shade match55% of overall80
Colour82#64381b#6a4229Close colourColour difference 3.4 (0 is identical)
Depth87Very deepVery deepSameDepth difference: 5.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa.

Same or better

  • $9.60 less
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Luminous finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Cocoa

Best price
$14.40Ulta BeautyUlta Beauty
$9.60 less (40%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.