Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 39N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Saie Glowy Super Skin Tint Foundation 35

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
39NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Saie
35
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 64 Rich Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
39NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
e.l.f. Cosmetics
64 Rich Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 94
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 84
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $50SephoraSephoraCosts $26 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for rich deep skintones with neutral golden undertones

    High confidence· Digital match

    View match
  5. Shade match 93
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 91
    $56SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $52SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4
    Shade match 89
    $34Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: rich brown with pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Midnight Sun
    Shade match 93
    $16.50$33SephoraSephora$7.50 less (31%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNot marketed for normal/combination skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for normal/combination skin

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    61 Rich Cool
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: rich with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: rich skin tones with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $36SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Does not claim transfer resistanceNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  15. #17 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Espresso (W-114)
    Shade match 87
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Rich, warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 310 W
    Shade match 82
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 39N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Looks identical
    • Rich deep · Neutral undertone

    $36

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  3. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Very close colour
    • Rich deep · Warm · peach undertone

    $32

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Saie Glowy Super Skin Tint Foundation in 35, against Sephora Collection Best Skin Ever Liquid Foundation in 39N. Every attribute compared, with its share of the score.

ComparedYour shade39NClosest shade match35Score
Shade match55% of overall96
Colour94#542c20#512c23Very close colourColour difference 1.6 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glowy Super Skin Tint Foundation in 35.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 39N. Every attribute compared, with its share of the score.

ComparedYour shade39NClosest overall alternative64 Rich NeutralScore
Shade match55% of overall91
Colour86#542c20#512b19Very close colourColour difference 2.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.2
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral.

Same or better

  • $16 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Saie Glowy Super Skin Tint Foundation 35

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 64 Rich Neutral

Match price
$8Ulta BeautyUlta Beauty
$16 less (67%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.