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Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol3Vegan2Cruelty-free2Oil-free2With SPF0Mineral0

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6 of 30

Only showing matches with medium coverage, in liquid form, without talc.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 38

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Urban Decay
38
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Shade match
78out of 100
Colour
64
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 75
    $49SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 68
    $55SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    40
    Shade match 72
    $40SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    9N1 Ebony
    Shade match 71
    $52SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame medium coverageBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: deepest with rich neutral undertones

    High confidence· Digital match

    View match
  5. #6 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    30W
    Shade match 59
    $48SephoraSephoraCosts $24 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Slight colour difference
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 38, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest match38Score
Shade match55% of overall78
Colour64#3f292b#42251eSlight colour differenceColour difference 5.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 79/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 38.

Same or better

  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy 38

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.