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Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with light coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: MAC Cosmetics Studio Radiance Skin Tint Stick RICH 3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
RICH 3
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
86out of 100
Colour
77
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 17 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Charlotte Tilbury
17 Deep
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
78out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
58
Wear (Wear & performance)
82
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Slight colour difference
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Skin Tint Stick in RICH 3, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest shade matchRICH 3Score
Shade match55% of overall86
Colour77#3f292b#332424Close colourColour difference 4.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, combinationNormal, dryBoth marketed for normal/​dry skin
Overall match 76/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Skin Tint Stick in RICH 3.

Same or better

  • Same neutral undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate
View full match

Why the closest overall alternative works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 17 Deep, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest overall alternative17 DeepScore
Shade match55% of overall85
Colour76#3f292b#482c28Close colourColour difference 4.2 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.9
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 78/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 17 Deep.

Same or better

  • Same neutral undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs moderate
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Skin Tint Stick RICH 3

Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 17 Deep

Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.