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Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand dupes and alternatives Sephora Collection

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF2Mineral0

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Only showing matches with full coverage, with a natural finish, without talc.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 440 Natural Rose

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
440 Natural Rose
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
66
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
97
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$3.01 less (14%)

Your shade $22 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    445 Vanilla
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$3.01 less (14%)

    Matches: Very close colourSame natural finishClaims 32-hour wear

    Differences: Full rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Looks identical
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest match440 Natural RoseScore
Shade match55% of overall90
Colour97#e7b78d#e6b991Looks identicalColour difference 0.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish100NaturalNaturalSameSame natural finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed32-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose.

Same or better

  • $3.01 less
  • Near-identical swatch colour
  • Same natural finish
  • Claims 32-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Slightly cooler undertone
  • Full rather than light coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapPowder-based vs silicone-based; silicone moderate vs high
View full match

Where to buy 440 Natural Rose

Match price
$18.99Ulta BeautyUlta Beauty
$3.01 less (14%)

Your shade $22 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.